MailFrontier Named to Red Herring 100
Recognized by Red Herring Editorial Team for Innovation and Strategy

Palo Alto, Calif. – May 11, 2004 – MailFrontier, a pioneer in messaging security and leading provider of anti-spam solutions, today announced its inclusion in the Red Herring 100.  Since 1997, Red Herring editors have selected a group of private companies that are emerging as the brightest stars in the business universe.  The Red Herring 100 is not merely a list of companies with attractive financials, but a thorough sifting of ones with the potential to disrupt current markets, or to create entirely new ones. 

“We are proud to be part of the Red Herring 100, and thrilled that the editors have acknowledged the importance of messaging security by naming us to this prestigious list,” said Pavni Diwanji, CEO of MailFrontier.  “Messaging security has never been more fragile.  Threats to email are increasing at alarming rates.  Viruses, spam, fraud, directory harvest attacks, policy violations – all of these further the breakdown of email as a trusted communication medium.  MailFrontier is committed to making email good again and to ensuring email’s viability as a secure and productive enterprise business tool.”

Red Herring publisher Alex Vieux said the Red Herring 100 award has a tradition of identifying new and innovative technology companies and entrepreneurs.

“At the Red Herring, we scour the industry to identify the best and brightest technology companies that are transforming the current markets and creating new ones,” said Vieux. “The Red Herring 100 is our annual list of the most promising private companies. Like Google, eBay, Salesforce.com, and other previous Red Herring 100 alumni, these 100 have the potential to become the next titans of technology.”

Finalists were evaluated to determine the 100 private companies that embody innovation, technology, strategy and promise. The Red Herring editorial team evaluated each finalist’s financial data as well as subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

The Red Herring 100 will be unveiled at the Red Herring Spring 2004 conference, May 18-20, 2004 at the Monterey Plaza Hotel in Monterey, Calif. 

About Red Herring
Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why.

Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs.

A privately held company, Red Herring, Inc. is headquartered in Mountain View, California.

About MailFrontier
MailFrontier is a pioneer in messaging security, ensuring the continued vitality of email for business communication.  Enterprises need to keep email secure and productive. MailFrontier approaches this problem with a focus on email users, becoming the first company in the industry to provide a unique user-centric approach.  This comprehensive and integrated approach has now become the standard for email security offerings.  MailFrontier has more than 500 enterprise customers, including Peet’s Coffee & Tea, Pier 1 Imports, PNM Resources, San Francisco Giants and Wyndham International.  Founded in February 2002, MailFrontier is headquartered in Palo Alto, California.  The company’s investors include New Enterprise Associates, Draper Fisher Jurvetson and Menlo Ventures.  For additional information, go to www.mailfrontier.com.

MailFrontier is a trademark of MailFrontier Incorporated.  All other company and product names are trademarks or registered trademarks of their respective holders.